# #553069

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#553069`
- RGB: rgb(85, 48, 105)
- HSL: hsl(279, 37%, 30%)
- OKLCH: oklch(0.382 0.102 312.5)
- Relative luminance: 0.0507
- Nearest named color: Imperial Purple (#5b3167, Δ 1.333) — https://brandsweets.com/colors/imperial-purple
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/553069

## Tints & shades

- Tints (toward white): #693b81, #7d479a, #8e50af, #9e69ba, #ad81c5, #bd9ad0, #cdb2dc, #dbc7e5, #ebe0f1, #faf8fc
- Shades (toward black): #4c2b5e, #472857, #3e234d, #392046, #301b3b, #281631, #22132a, #190e1f, #140b18, #0b060e

## Harmonies

- Complementary: #446930
- Analogous: #393069, #693060
- Triadic: #695530, #306955
- Split-complementary: #606930, #306939
- Tetradic: #693930, #446930, #306069

## Colors that go with #553069

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #553069 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #553069 in 8 real palettes, including Lenovo's brand system and Marvel's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #553069: 7 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #553069, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #553069 in 4 real palettes, including Tumblr's brand system and Audi's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #553069: 6 real palettes, including Macaron and First Snow, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), First Snow (https://brandsweets.com/palettes/cool#first-snow), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #553069 in 6 real palettes, including Zoom's brand system and Confluent's brand system, as the lead colour. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Confluent (https://brandsweets.com/colors/brands/confluent-io), Console Light (https://brandsweets.com/palettes/technical#console-light), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #553069: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.43:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #975eb5 (4.58:1); AA: background → #ababab (4.54:1); AAA: text → #b085c7 (7.03:1); AAA: background → #d4d4d4 (7.04:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/553069-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#553069" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.