# #552b5f

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#552b5f`
- RGB: rgb(85, 43, 95)
- HSL: hsl(288, 38%, 27%)
- OKLCH: oklch(0.367 0.099 319.7)
- Relative luminance: 0.0449
- Nearest named color: Imperial Purple (#5b3167, Δ 2.288) — https://brandsweets.com/colors/imperial-purple
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/552b5f

## Tints & shades

- Tints (toward white): #6a3678, #804190, #964ca9, #a661b8, #b67dc5, #c495d0, #d2aedb, #e0c7e6, #eddff1, #fbf8fc
- Shades (toward black): #4e2858, #45234d, #3f2046, #381c3f, #321938, #29152e, #221127, #1c0e20, #130915, #0d060e

## Harmonies

- Complementary: #355f2b
- Analogous: #3a2b5f, #5f2b4f
- Triadic: #5f552b, #2b5f55
- Split-complementary: #4f5f2b, #2b5f3a
- Tetradic: #5f3a2b, #355f2b, #2b4f5f

## Colors that go with #552b5f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #552b5f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 5 real palettes, including Dunkin''s brand system and Sketch's brand system put Blue beside #552b5f, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #552b5f in 8 real palettes, including Lenovo's brand system and Marvel's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #552b5f: 10 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Tide Pool and Microsoft's brand system put Midnight Blue beside #552b5f, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #552b5f: 7 real palettes, including Macaron and Frost & Ember, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #552b5f in 5 real palettes, including Docker's brand system and Zoom's brand system, as the supporting colour. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Confluent (https://brandsweets.com/colors/brands/confluent-io), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #552b5f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a25ab5 (4.67:1); AA: background → #a6a6a6 (4.55:1); AAA: text → #ba84c8 (7.22:1); AAA: background → #cfcfcf (7.11:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/552b5f-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#552b5f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.