# #550382

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#550382`
- RGB: rgb(85, 3, 130)
- HSL: hsl(279, 95%, 26%)
- OKLCH: oklch(0.355 0.179 307.1)
- Relative luminance: 0.0361
- Nearest named color: Indigo Static (#4b0183, Δ 2.331) — https://brandsweets.com/colors/indigo-static
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/550382

## Tints & shades

- Tints (toward white): #6c04a4, #8305c7, #9d06ef, #ad1ff9, #ba42fa, #c665fb, #d388fc, #e2affd, #efd2fe, #fbf5ff
- Shades (toward black): #4f0377, #48036d, #3e025e, #380255, #31024b, #2b0241, #240137, #1a0128, #14011e, #0d0114

## Harmonies

- Complementary: #2f8103
- Analogous: #160381, #81036e
- Triadic: #815503, #038155
- Split-complementary: #6e8103, #038116
- Tetradic: #811603, #2f8103, #036e81

## Colors that go with #550382

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #550382 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #550382: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #550382's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #550382: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #550382 in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #550382 in two real palettes: Lenovo's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #550382: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — Two real palettes: FedEx's brand system and dbt Labs's brand system put Tomato beside #550382, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.2:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b129fa (4.57:1); AA: background → #9e9e9e (4.55:1); AAA: text → #ca6ffb (7.18:1); AAA: background → #c7c7c7 (7.22:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/550382-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#550382" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.