# #550372

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#550372`
- RGB: rgb(85, 3, 114)
- HSL: hsl(284, 95%, 23%)
- OKLCH: oklch(0.34 0.166 313.6)
- Relative luminance: 0.0321
- Nearest named color: indigo (#4b0082, Δ 3.826) — https://brandsweets.com/colors/indigo
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/550372

## Tints & shades

- Tints (toward white): #72049a, #8c05bd, #a906e5, #bc15f9, #c83dfa, #d260fb, #dd88fc, #e7aafd, #f2d2fe, #fcf5ff
- Shades (toward black): #4d0368, #46025e, #3f0255, #37024b, #340246, #2c023c, #250132, #1d0128, #16011e, #0f0114

## Harmonies

- Complementary: #217203
- Analogous: #1d0372, #720358
- Triadic: #725503, #037255
- Split-complementary: #587203, #03721d
- Tetradic: #721d03, #217203, #035872

## Colors that go with #550372

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #550372 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #550372: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #550372, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #550372: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #550372: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #550372 in two real palettes: Lenovo's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #550372: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Mauve** #e0b0ff [pool] — Mauve shows up next to #550372 in two real palettes: Ledger's brand system and Lavender Haze, as the accent. Seen in: Ledger (https://brandsweets.com/colors/brands/ledger-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mauve

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.79:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bb10f9 (4.55:1); AA: background → #9c9c9c (4.66:1); AAA: text → #d365fb (7.02:1); AAA: background → #c2c2c2 (7.18:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/550372-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#550372" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.