# #549bb0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#549bb0`
- RGB: rgb(84, 155, 176)
- HSL: hsl(194, 37%, 51%)
- OKLCH: oklch(0.651 0.078 219.3)
- Relative luminance: 0.2846
- Nearest named color: Atlas Cedar (#5ca0a7, Δ 2.426) — https://brandsweets.com/colors/atlas-cedar
- Moods: cool, modern
- Page: https://brandsweets.com/colors/549bb0

## Tints & shades

- Tints (toward white): #65a5b8, #73adbf, #85b7c7, #96c2cf, #a8ccd7, #b6d4dd, #c7dee5, #d9e8ed, #e7f1f4, #f8fbfc
- Shades (toward black): #4a8ca1, #438093, #3b7181, #336270, #2d5562, #254650, #1d373f, #15282d, #0e1b1f, #060c0e

## Harmonies

- Complementary: #b06954
- Analogous: #54b098, #546cb0
- Triadic: #b0549b, #9bb054
- Split-complementary: #b0546c, #b09854
- Tetradic: #9854b0, #b06954, #6cb054

## Colors that go with #549bb0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #549bb0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Terracotta** #e2725b [harmony, pool: complementary] — Terracotta sits directly opposite #549bb0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/terracotta
- **Copper** #b87333 [pool] — Designers have shipped Copper with #549bb0: 6 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #549bb0 in 4 real palettes, including Diner and Retro Pop, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #549bb0: 8 real palettes, including Dusk and Gopro's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #549bb0 in 4 real palettes, including Olympics's brand system and Terminal, as the accent. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 11 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #549bb0, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Gopro's brand system and Graphite put Orange beside #549bb0, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Graphite (https://brandsweets.com/palettes/technical#graphite), Olympics (https://brandsweets.com/colors/brands/olympics-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #427d8f (4.6:1); AA: background → #2b2b2b (4.51:1); AAA: text → #325f6c (7.03:1)
- On black (#000000): 6.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5b9fb3 (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/549bb0-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#549bb0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.