# #548401

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#548401`
- RGB: rgb(84, 132, 1)
- HSL: hsl(82, 98%, 26%)
- OKLCH: oklch(0.557 0.151 130.5)
- Relative luminance: 0.1839
- Nearest named color: Avocado (#568203, Δ 0.629) — https://brandsweets.com/colors/avocado
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/548401

## Tints & shades

- Tints (toward white): #6aa702, #81ca02, #9af202, #aafd1c, #b7fd3f, #c5fd62, #d2fe86, #e1feae, #eeffd2, #fbfff5
- Shades (toward black): #4d7901, #476f01, #3d6001, #375601, #304c01, #2a4201, #233801, #1a2800, #131e00, #0d1400

## Harmonies

- Complementary: #310183
- Analogous: #837201, #138301
- Triadic: #015483, #830154
- Split-complementary: #011383, #720183
- Tetradic: #018372, #310183, #830113

## Colors that go with #548401

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #548401: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #548401 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #548401: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #548401 in 5 real palettes, including Xbox's brand system and Subaru's brand system, as the accent. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #548401 in 10 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #548401 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #548401: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 3 real palettes, including Instacart's brand system and Kia's brand system put Blue beside #548401, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #507e01 (4.85:1); AA: background → #050505 (4.54:1); AAA: text → #3d6001 (7.31:1)
- On black (#000000): 4.68:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6aa702 (7.14:1)

## Brands using this color

- **Shake Shack** — accent #418613 (Δ 1.825) — https://brandsweets.com/colors/brands/shakeshack-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/548401-b0bea2-4e5fdf-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#548401" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.