# #547fa0

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#547fa0`
- RGB: rgb(84, 127, 160)
- HSL: hsl(206, 31%, 48%)
- OKLCH: oklch(0.578 0.07 242.5)
- Relative luminance: 0.196
- Nearest named color: Bay View (#6a819e, Δ 2.797) — https://brandsweets.com/colors/bay-view
- Moods: cool, muted
- Page: https://brandsweets.com/colors/547fa0

## Tints & shades

- Tints (toward white): #628cac, #7398b5, #83a5be, #94b1c7, #a5bdcf, #b6c9d8, #c6d5e1, #d7e2ea, #e8eef3, #f8fafb
- Shades (toward black): #4d7593, #456882, #3e5d75, #355064, #2e4557, #273a49, #1e2d39, #17232b, #0e151b, #070b0d

## Harmonies

- Complementary: #a07554
- Analogous: #54a09b, #545aa0
- Triadic: #a0547f, #7fa054
- Split-complementary: #a0545a, #a09b54
- Tetradic: #9b54a0, #a07554, #5aa054

## Colors that go with #547fa0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #547fa0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #547fa0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #547fa0 in 7 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Qualcomm's brand system put Blue beside #547fa0, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #547fa0: 6 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #547fa0 in 12 real palettes, including Retro Pop and Wendy's's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #547fa0: 5 real palettes, including Deep Water and Astro's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #547fa0: 14 real palettes, including Campus and Discover's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #517a9a (4.56:1); AA: background → #0d0d0d (4.55:1); AAA: text → #3c5a72 (7.25:1)
- On black (#000000): 4.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #769bb7 (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/547fa0-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#547fa0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.