# #544992

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#544992`
- RGB: rgb(84, 73, 146)
- HSL: hsl(249, 33%, 43%)
- OKLCH: oklch(0.453 0.116 287.8)
- Relative luminance: 0.0873
- Nearest named color: Blueberry (#464196, Δ 3.393) — https://brandsweets.com/colors/blueberry
- Moods: cool, muted
- Page: https://brandsweets.com/colors/544992

## Tints & shades

- Tints (toward white): #6054a6, #6f63b0, #8177bb, #9188c3, #a49dcd, #b4aed6, #c6c2e0, #d6d3e9, #e9e7f3, #f9f8fc
- Shades (toward black): #4c4384, #453c77, #3d3569, #352e5c, #2f2951, #272244, #1f1b36, #181529, #100e1b, #08070e

## Harmonies

- Complementary: #879249
- Analogous: #496392, #794992
- Triadic: #925449, #499254
- Split-complementary: #927949, #639249
- Tetradic: #924963, #879249, #499279

## Colors that go with #544992

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #544992: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #544992: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #544992's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #544992, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #544992 in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #544992: 4 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 18 real palettes, including First Snow and FIFA's brand system put Midnight Blue beside #544992, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #544992 in 14 real palettes, including Fivetran blue's brand system and Carrefour's brand system, as the lead colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #786db6 (4.66:1); AA: background → #c7c7c7 (4.53:1); AAA: text → #978fc7 (7.07:1); AAA: background → #f5f5f5 (7.02:1)

## Brands using this color

- **Wells Fargo** — accent #5a469b (Δ 1.969) — https://brandsweets.com/colors/brands/wellsfargo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/544992-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#544992" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.