# #540e58

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#540e58`
- RGB: rgb(84, 14, 88)
- HSL: hsl(297, 73%, 20%)
- OKLCH: oklch(0.325 0.134 325.7)
- Relative luminance: 0.029
- Nearest named color: Cosmic Explorer (#551155, Δ 0.795) — https://brandsweets.com/colors/cosmic-explorer
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/540e58

## Tints & shades

- Tints (toward white): #76137c, #98199f, #b61ebe, #d427dd, #db4ae3, #e26de8, #e991ee, #efb0f3, #f6d3f8, #fdf6fe
- Shades (toward black): #4c0c4f, #480c4b, #3f0a42, #3b0a3e, #330835, #2a072c, #260628, #1e051f, #19041a, #110312

## Harmonies

- Complementary: #11580e
- Analogous: #2f0e58, #580e37
- Triadic: #58550e, #0e5855
- Split-complementary: #37580e, #0e582f
- Tetradic: #582f0e, #11580e, #0e3758

## Colors that go with #540e58

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #540e58: 4 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #540e58 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Crimson** #dc143c [pool] — Crimson is paired with #540e58 in 3 real palettes, including Lenovo's brand system and Marvel's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #540e58, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #540e58: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #540e58: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #540e58's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #540e58: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c720cf (4.54:1); AA: background → #999999 (4.66:1); AAA: text → #e065e7 (7.18:1); AAA: background → #bdbdbd (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/540e58-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#540e58" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
