# #536274

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#536274`
- RGB: rgb(83, 98, 116)
- HSL: hsl(213, 17%, 39%)
- OKLCH: oklch(0.49 0.034 253.2)
- Relative luminance: 0.1184
- Nearest named color: Concrete Landscape (#5c606e, Δ 1.496) — https://brandsweets.com/colors/concrete-landscape
- Moods: cool, muted
- Page: https://brandsweets.com/colors/536274

## Tints & shades

- Tints (toward white): #5f7186, #6d8097, #7f8fa4, #919fb1, #a3afbd, #b1bcc8, #c3cbd5, #d5dbe1, #e7eaee, #f9fafb
- Shades (toward black): #4c5a6b, #44505f, #3d4957, #353f4b, #2f3742, #262d36, #20262d, #171c21, #111418, #080a0c

## Harmonies

- Complementary: #746553
- Analogous: #537374, #545374
- Triadic: #745362, #627453
- Split-complementary: #745453, #737453
- Tetradic: #745373, #746553, #537454

## Colors that go with #536274

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #536274: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Pampers (https://brandsweets.com/colors/brands/pampers-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/charcoal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #536274 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #536274, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #536274: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #536274 in 11 real palettes, including Gemstone and Retro Pop, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #536274: 4 real palettes, including Warp's brand system and Deep Water, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #536274: 11 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Campus (https://brandsweets.com/palettes/friendly#campus), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #536274: 5 real palettes, including Fireside and Newsprint, as the lead colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4c5a6b (7.04:1)
- On black (#000000): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #63768c (4.5:1); AA: background → #dbdbdb (4.5:1); AAA: text → #8897aa (7.05:1)

## Brands using this color

- **Stripe** — secondary #50617a (Δ 1.175) — https://brandsweets.com/colors/brands/stripe
- **Lufthansa** — secondary #52627c (Δ 1.313) — https://brandsweets.com/colors/brands/lufthansa-com
- **GitHub** — textMuted #57606a (Δ 1.578) — https://brandsweets.com/colors/brands/github

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/536274-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#536274" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.