# #53589d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#53589d`
- RGB: rgb(83, 88, 157)
- HSL: hsl(236, 31%, 47%)
- OKLCH: oklch(0.489 0.11 278.4)
- Relative luminance: 0.1125
- Nearest named color: Freshly Purpleized (#5c5083, Δ 4.444) — https://brandsweets.com/colors/freshly-purpleized
- Moods: cool, muted
- Page: https://brandsweets.com/colors/53589d

## Tints & shades

- Tints (toward white): #5f64ab, #6f74b3, #8084bc, #9194c5, #a5a8cf, #b6b8d8, #c6c8e1, #d7d8ea, #e8e8f3, #f8f9fb
- Shades (toward black): #4c5090, #43477f, #3c3f72, #353864, #2e3057, #252746, #1e2039, #17182b, #0e0f1b, #07070d

## Harmonies

- Complementary: #9d9853
- Analogous: #537d9d, #73539d
- Triadic: #9d5358, #589d53
- Split-complementary: #9d7353, #7d9d53
- Tetradic: #9d537d, #9d9853, #539d73

## Colors that go with #53589d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #53589d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #53589d in 7 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #53589d, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #53589d: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #53589d in 15 real palettes, including Wells Fargo's brand system and Netflix's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #53589d: 5 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #53589d: 5 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #53589d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4d5293 (7.13:1)
- On black (#000000): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6c71b2 (4.64:1); AA: background → #d9d9d9 (4.58:1); AAA: text → #9194c5 (7.25:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/53589d-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#53589d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.