# #535374

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#535374`
- RGB: rgb(83, 83, 116)
- HSL: hsl(240, 17%, 39%)
- OKLCH: oklch(0.456 0.053 284.1)
- Relative luminance: 0.0929
- Nearest named color: Deep Indigo (#4c567a, Δ 1.432) — https://brandsweets.com/colors/deep-indigo
- Moods: cool, muted
- Page: https://brandsweets.com/colors/535374

## Tints & shades

- Tints (toward white): #5f5f86, #6d6d97, #7f7fa4, #9191b1, #a3a3bd, #b1b1c8, #c3c3d5, #d5d5e1, #e7e7ee, #f9f9fb
- Shades (toward black): #4c4c6b, #44445f, #3d3d57, #35354b, #2f2f42, #262636, #20202d, #171721, #111118, #08080c

## Harmonies

- Complementary: #747453
- Analogous: #536374, #635374
- Triadic: #745353, #537453
- Split-complementary: #746353, #637453
- Tetradic: #745363, #747453, #537463

## Colors that go with #535374

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #535374: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #535374's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #535374 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #535374, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #535374: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #535374 in 9 real palettes, including Codecademy's brand system and Wells Fargo's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #535374: 12 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #535374: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.35:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #73739c (4.66:1); AA: background → #cccccc (4.58:1); AAA: text → #9494b3 (7.15:1); AAA: background → #fafafa (7.04:1)

## Brands using this color

- **HP** — secondary #485571 (Δ 1.838) — https://brandsweets.com/colors/brands/hp-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/535374-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#535374" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.