# #534776

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#534776`
- RGB: rgb(83, 71, 118)
- HSL: hsl(255, 25%, 37%)
- OKLCH: oklch(0.431 0.077 294.7)
- Relative luminance: 0.0765
- Nearest named color: Drifting Violet (#5b4276, Δ 1.858) — https://brandsweets.com/colors/drifting-violet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/534776

## Tints & shades

- Tints (toward white): #605289, #6d5e9c, #7e70a9, #8f83b4, #a399c2, #b4accd, #c6bfd9, #d7d2e4, #e8e6f0, #f9f9fb
- Shades (toward black): #4c416c, #433960, #3c3456, #362e4d, #2f2843, #262136, #1f1b2d, #191523, #100d16, #09080d

## Harmonies

- Complementary: #6a7647
- Analogous: #475376, #6a4776
- Triadic: #765347, #477653
- Split-complementary: #766a47, #537647
- Tetradic: #764753, #6a7647, #47766a

## Colors that go with #534776

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #534776's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #534776, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #534776 in 7 real palettes, including Wells Fargo's brand system and Codecademy's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #534776: 13 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #534776 in 4 real palettes, including Open House and Sapphire & Gold, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Disney (https://brandsweets.com/colors/brands/disney-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 11 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #534776, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #534776: 6 real palettes, including First Snow and Nursery, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/powderblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #534776: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7b6ca7 (4.55:1); AA: background → #bfbfbf (4.51:1); AAA: text → #9b8fbc (7.05:1); AAA: background → #ededed (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/534776-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#534776" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.