# #533a73

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#533a73`
- RGB: rgb(83, 58, 115)
- HSL: hsl(266, 33%, 34%)
- OKLCH: oklch(0.403 0.096 302.6)
- Relative luminance: 0.061
- Nearest named color: Drifting Violet (#5b4276, Δ 2.739) — https://brandsweets.com/colors/drifting-violet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/533a73

## Tints & shades

- Tints (toward white): #624488, #73509f, #8260af, #9577bb, #a48cc5, #b4a0cf, #c7b8db, #d7cce5, #eae4f1, #faf8fc
- Shades (toward black): #4c3569, #44305f, #3d2b55, #36264b, #2e2040, #271b36, #20162c, #181122, #110c18, #0a070e

## Harmonies

- Complementary: #5b733a
- Analogous: #3a3e73, #6f3a73
- Triadic: #73533a, #3a7353
- Split-complementary: #736f3a, #3e733a
- Tetradic: #733a3e, #5b733a, #3a736f

## Colors that go with #533a73

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #533a73 in 7 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #533a73: 9 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #533a73, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #533a73 in 4 real palettes, including Tumblr's brand system and NASA's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #533a73: 6 real palettes, including First Snow and Macaron, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron), Glacier (https://brandsweets.com/palettes/cool#glacier), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #533a73 in 11 real palettes, including Zoom's brand system and Console Light, as the lead colour. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Console Light (https://brandsweets.com/palettes/technical#console-light), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #533a73: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #533a73 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.46:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8766b2 (4.57:1); AA: background → #b3b3b3 (4.51:1); AAA: text → #a48cc5 (7.14:1); AAA: background → #dedede (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/533a73-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#533a73" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.