# #5324ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5324ff`
- RGB: rgb(83, 36, 255)
- HSL: hsl(253, 100%, 57%)
- OKLCH: oklch(0.503 0.285 278.5)
- Relative luminance: 0.1032
- Nearest named color: Meteor Shower (#5533ff, Δ 1.737) — https://brandsweets.com/colors/meteor-shower
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/5324ff

## Tints & shades

- Tints (toward white): #6338ff, #734dff, #8361ff, #9375ff, #a78fff, #b7a3ff, #c7b8ff, #d7ccff, #e7e0ff, #f7f5ff
- Shades (toward black): #3f0aff, #3300eb, #2d00d1, #2800b8, #22009e, #1c0080, #160066, #11004d, #0a002e, #040014

## Harmonies

- Complementary: #cfff24
- Analogous: #2462ff, #c124ff
- Triadic: #ff5324, #24ff53
- Split-complementary: #ffc124, #62ff24
- Tetradic: #ff2462, #cfff24, #24ffc1

## Colors that go with #5324ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5324ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Zoom (https://brandsweets.com/colors/brands/zoom-us), Docker (https://brandsweets.com/colors/brands/docker-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #5324ff: 10 real palettes, including Zillow's brand system and Nokia's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #5324ff: 5 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #5324ff in 8 real palettes, including Coinbase's brand system and Toyota's brand system. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #5324ff: 4 real palettes, including Warp's brand system and Render's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5324ff: 6 real palettes, including Pixar's brand system and Dairy Queen's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Chase (https://brandsweets.com/colors/brands/chase-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #5324ff: 6 real palettes, including Unity's brand system and OnePlus's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #5324ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Kia (https://brandsweets.com/colors/brands/kia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4f1fff (7.06:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7b57ff (4.65:1); AA: background → #d4d4d4 (4.62:1); AAA: text → #9f85ff (7.27:1)

## Brands using this color

- **Prepare your taste buds...** — accent #572af8 (Δ 1.399) — https://brandsweets.com/colors/brands/grubhub-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5324ff-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5324ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.