# #53017f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#53017f`
- RGB: rgb(83, 1, 127)
- HSL: hsl(279, 98%, 25%)
- OKLCH: oklch(0.348 0.178 307.3)
- Relative luminance: 0.0339
- Nearest named color: indigo (#4b0082, Δ 1.971) — https://brandsweets.com/colors/indigo
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/53017f

## Tints & shades

- Tints (toward white): #6a02a2, #8402ca, #9b02ed, #ac17fd, #bb3ffd, #c762fd, #d486fe, #e0a9fe, #efd2ff, #fbf5ff
- Shades (toward black): #4c0174, #45016a, #3f0160, #380156, #31014c, #28013d, #210132, #1a0028, #14001e, #0d0014

## Harmonies

- Complementary: #2d7e01
- Analogous: #14017e, #7e016b
- Triadic: #7e5201, #017e52
- Split-complementary: #6b7e01, #017e14
- Tetradic: #7e1401, #2d7e01, #016b7e

## Colors that go with #53017f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #53017f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #53017f: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #53017f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #53017f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #53017f in two real palettes: Lenovo's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #53017f: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — Two real palettes: FedEx's brand system and dbt Labs's brand system put Tomato beside #53017f, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #53017f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b226fd (4.59:1); AA: background → #9c9c9c (4.56:1); AAA: text → #cb6dfe (7.16:1); AAA: background → #c2c2c2 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/53017f-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#53017f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.