# #52844d

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#52844d`
- RGB: rgb(82, 132, 77)
- HSL: hsl(115, 26%, 41%)
- OKLCH: oklch(0.563 0.099 142.1)
- Relative luminance: 0.1883
- Nearest named color: Beanpole (#4e8747, Δ 1.439) — https://brandsweets.com/colors/beanpole
- Moods: muted
- Page: https://brandsweets.com/colors/52844d

## Tints & shades

- Tints (toward white): #5e9759, #6aa465, #7db078, #8fbb8b, #a2c69f, #b1d0af, #c4dbc2, #d7e6d5, #e6f0e5, #f9fbf9
- Shades (toward black): #4a7746, #446d40, #3c6039, #345431, #2e4a2b, #263d24, #1e301c, #162315, #101a0f, #080d08

## Harmonies

- Complementary: #7f4d84
- Analogous: #6d844d, #4d8464
- Triadic: #4d5284, #844d52
- Split-complementary: #644d84, #844d6d
- Tetradic: #4d6d84, #7f4d84, #84644d

## Colors that go with #52844d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #52844d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Warp's brand system put Blue beside #52844d, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #52844d, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #52844d: 4 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #52844d in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #52844d: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #52844d, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #52844d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Olympics (https://brandsweets.com/colors/brands/olympics-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #50814b (4.58:1); AA: background → #080808 (4.55:1); AAA: text → #3c6039 (7.18:1)
- On black (#000000): 4.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6aa465 (7.11:1)

## Brands using this color

- **Asana** — accent #468254 (Δ 1.696) — https://brandsweets.com/colors/brands/asana-com
- **Five Guys** — accent #468254 (Δ 1.696) — https://brandsweets.com/colors/brands/fiveguys-com
- **Intel** — accent #468254 (Δ 1.696) — https://brandsweets.com/colors/brands/intel-com
- **Jack Daniel's** — accent #468254 (Δ 1.696) — https://brandsweets.com/colors/brands/jackdaniels-com
- **Netflix** — secondary #468254 (Δ 1.696) — https://brandsweets.com/colors/brands/netflix
- **Paramount+** — accent #468254 (Δ 1.696) — https://brandsweets.com/colors/brands/paramountplus-com
- **Subaru** — accent #468254 (Δ 1.696) — https://brandsweets.com/colors/brands/subaru-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/52844d-a2bea3-8d4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#52844d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.