# #525b7a

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#525b7a`
- RGB: rgb(82, 91, 122)
- HSL: hsl(227, 20%, 40%)
- OKLCH: oklch(0.476 0.051 271.8)
- Relative luminance: 0.1068
- Nearest named color: Deep Indigo (#4c567a, Δ 1.837) — https://brandsweets.com/colors/deep-indigo
- Moods: cool, muted
- Page: https://brandsweets.com/colors/525b7a

## Tints & shades

- Tints (toward white): #5e688d, #6c779d, #7b85a7, #8e96b4, #a0a7c0, #b3b8cc, #c5c9d8, #d4d7e2, #e7e8ef, #f9f9fb
- Shades (toward black): #49516e, #434b65, #3b4259, #353b50, #2d3243, #252937, #1f222e, #161922, #101218, #08090c

## Harmonies

- Complementary: #7a7252
- Analogous: #526f7a, #5d527a
- Triadic: #7a525a, #5a7a52
- Split-complementary: #7a5d52, #6f7a52
- Tetradic: #7a526f, #7a7252, #527a5d

## Colors that go with #525b7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #525b7a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Pampers (https://brandsweets.com/colors/brands/pampers-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #525b7a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #525b7a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), Discover (https://brandsweets.com/colors/brands/discover-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #525b7a, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #525b7a: 4 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #525b7a: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #525b7a in 15 real palettes, including Codecademy's brand system and Wells Fargo's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #525b7a: 15 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4e5674 (7.22:1)
- On black (#000000): 3.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #69749b (4.57:1); AA: background → #d4d4d4 (4.52:1); AAA: text → #8e96b4 (7.17:1)

## Brands using this color

- **Stripe** — secondary #50617a (Δ 1.807) — https://brandsweets.com/colors/brands/stripe

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/525b7a-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#525b7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.