# #52502d

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#52502d`
- RGB: rgb(82, 80, 45)
- HSL: hsl(57, 29%, 25%)
- OKLCH: oklch(0.424 0.053 105.6)
- Relative luminance: 0.0772
- Nearest named color: Broccoli Green (#4b5338, Δ 1.65) — https://brandsweets.com/colors/broccoli-green
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/52502d

## Tints & shades

- Tints (toward white): #69673a, #848148, #9b9755, #aca868, #bab782, #c7c599, #d4d2b0, #e0dfc7, #efeee1, #fbfbf8
- Shades (toward black): #4c4a2a, #454426, #3f3d22, #38371f, #31301b, #272716, #212012, #1a1a0e, #14130b, #0d0d07

## Harmonies

- Complementary: #2d2f52
- Analogous: #523e2d, #42522d
- Triadic: #2d5250, #502d52
- Split-complementary: #2d4252, #3e2d52
- Tetradic: #2d523e, #2d2f52, #522d42

## Colors that go with #52502d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Rolex's brand system put Blue beside #52502d, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #52502d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #52502d: 5 real palettes, including Desert Road and Clay & Linen, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #52502d: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #52502d in 4 real palettes, including Neon's brand system and Tumblr's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Clerk (https://brandsweets.com/colors/brands/clerk-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #52502d in 6 real palettes, including Console Light and Subaru's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #52502d wants: a warm off-white that shares its undertone, so #52502d reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #52502d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.25:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a7743 (4.55:1); AA: background → #c2c2c2 (4.63:1); AAA: text → #9e9a57 (7.21:1); AAA: background → #ededed (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/52502d-bcbea2-4e9bdf-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#52502d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.