# #523d71

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#523d71`
- RGB: rgb(82, 61, 113)
- HSL: hsl(264, 30%, 34%)
- OKLCH: oklch(0.407 0.088 301.2)
- Relative luminance: 0.0632
- Nearest named color: Drifting Violet (#5b4276, Δ 2.317) — https://brandsweets.com/colors/drifting-violet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/523d71

## Tints & shades

- Tints (toward white): #604785, #71549c, #8063ab, #937ab8, #a38ec2, #b3a2cd, #c6b9da, #d6cde4, #e9e4f1, #faf8fb
- Shades (toward black): #4a3767, #43325d, #3c2d53, #352749, #2e223f, #261d35, #1f172b, #181221, #110c17, #0a070d

## Harmonies

- Complementary: #5c713d
- Analogous: #3d4271, #6c3d71
- Triadic: #71513d, #3d7151
- Split-complementary: #716c3d, #42713d
- Tetradic: #713d42, #5c713d, #3d716c

## Colors that go with #523d71

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #523d71, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #523d71 in 8 real palettes, including Wells Fargo's brand system and Codecademy's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #523d71: 11 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #523d71, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #523d71 in 5 real palettes, including Tumblr's brand system and NASA's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #523d71: 6 real palettes, including First Snow and Macaron, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #523d71: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #523d71: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.27:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8367ad (4.51:1); AA: background → #b5b5b5 (4.52:1); AAA: text → #a38ec2 (7.21:1); AAA: background → #e0e0e0 (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/523d71-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#523d71" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.