# #52377b

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#52377b`
- RGB: rgb(82, 55, 123)
- HSL: hsl(264, 38%, 35%)
- OKLCH: oklch(0.402 0.112 299.7)
- Relative luminance: 0.0596
- Nearest named color: Galactic Compass (#48357b, Δ 1.983) — https://brandsweets.com/colors/galactic-compass
- Moods: cool, modern
- Page: https://brandsweets.com/colors/52377b

## Tints & shades

- Tints (toward white): #614190, #714ca9, #815db6, #9172c0, #a48bcb, #b5a0d4, #c5b5de, #d6cae7, #e9e3f2, #faf8fc
- Shades (toward black): #4b3371, #442e66, #3d295b, #362451, #2f2046, #261938, #1f152e, #181023, #100b19, #09060e

## Harmonies

- Complementary: #607b37
- Analogous: #373e7b, #74377b
- Triadic: #7b5237, #377b52
- Split-complementary: #7b7437, #3e7b37
- Tetradic: #7b373e, #607b37, #377b74

## Colors that go with #52377b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #52377b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #52377b, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #52377b in 8 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #52377b: 10 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #52377b, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #52377b: 4 real palettes, including First Snow and Glacier, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Glacier (https://brandsweets.com/palettes/cool#glacier), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #52377b in 9 real palettes, including Nokia's brand system and Zoom's brand system, as the supporting colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Confluent (https://brandsweets.com/colors/brands/confluent-io), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #52377b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.58:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8664b9 (4.54:1); AA: background → #b3b3b3 (4.57:1); AAA: text → #a48bcb (7.13:1); AAA: background → #dedede (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/52377b-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#52377b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.