# #522323

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#522323`
- RGB: rgb(82, 35, 35)
- HSL: hsl(0, 40%, 23%)
- OKLCH: oklch(0.323 0.071 21.8)
- Relative luminance: 0.0312
- Nearest named color: Bitter Chocolate (#4f2923, Δ 1.67) — https://brandsweets.com/colors/bitter-chocolate
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/522323

## Tints & shades

- Tints (toward white): #6f2f2f, #883a3a, #a44646, #b75757, #c37474, #ce8d8d, #daa9a9, #e5c2c2, #f1dfdf, #fcf8f8
- Shades (toward black): #4b2020, #441d1d, #3d1a1a, #361717, #321515, #2b1212, #240f0f, #1d0c0c, #150909, #0e0606

## Harmonies

- Complementary: #235252
- Analogous: #52233b, #523b23
- Triadic: #235223, #232352
- Split-complementary: #23523b, #233b52
- Tetradic: #3b5223, #235252, #3b2352

## Colors that go with #522323

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #522323: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Chobani (https://brandsweets.com/colors/brands/chobani-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #522323 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Loom (https://brandsweets.com/colors/brands/loom-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #522323 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #522323's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #522323: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #522323 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #522323 in 5 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #522323, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b75757 (4.51:1); AA: background → #999999 (4.54:1); AAA: text → #cb8686 (7.29:1); AAA: background → #bfbfbf (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/522323-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#522323" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.