# #52042b

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#52042b`
- RGB: rgb(82, 4, 43)
- HSL: hsl(330, 91%, 17%)
- OKLCH: oklch(0.289 0.112 357.7)
- Relative luminance: 0.0206
- Nearest named color: What We Do in the Shadows (#441122, Δ 3.889) — https://brandsweets.com/colors/what-we-do-in-the-shadows
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/52042b

## Tints & shades

- Tints (toward white): #7a0640, #a10854, #c80969, #ef0b7d, #f53294, #f759a8, #f980bd, #fba7d1, #fdcee6, #fff5fa
- Shades (toward black): #4e0429, #440324, #3f0321, #3a031f, #36031c, #2c0217, #270214, #220212, #18010d, #13010a

## Harmonies

- Complementary: #04532b
- Analogous: #530453, #530404
- Triadic: #2b5304, #042b53
- Split-complementary: #045304, #045353
- Tetradic: #535304, #04532b, #040453

## Colors that go with #52042b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #52042b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #52042b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Astro (https://brandsweets.com/colors/brands/astro-build), Discover (https://brandsweets.com/colors/brands/discover-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #52042b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #52042b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Bramble and Darkroom put Champagne beside #52042b, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #52042b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #52042b in 4 real palettes, including Wellness and Homestead, as the accent. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Homestead (https://brandsweets.com/palettes/warm#homestead), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/chocolate
- **Copper** #b87333 [pool] — Designers have shipped Copper with #52042b: 8 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.88:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e50b78 (4.65:1); AA: background → #8f8f8f (4.6:1); AAA: text → #f75eab (7.14:1); AAA: background → #b3b3b3 (7.1:1)

## Brands using this color

- **Heinz** — secondary #540b26 (Δ 1.705) — https://brandsweets.com/colors/brands/heinz-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/52042b-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#52042b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.