# #52041d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#52041d`
- RGB: rgb(82, 4, 29)
- HSL: hsl(341, 91%, 17%)
- OKLCH: oklch(0.284 0.108 10.3)
- Relative luminance: 0.0197
- Nearest named color: What We Do in the Shadows (#441122, Δ 3.354) — https://brandsweets.com/colors/what-we-do-in-the-shadows
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/52041d

## Tints & shades

- Tints (toward white): #7a062a, #a10838, #c80946, #ef0b53, #f53270, #f7598b, #f980a7, #fba7c2, #fdcedd, #fff5f8
- Shades (toward black): #4e041b, #440318, #3f0316, #3a0314, #360313, #2c020f, #27020e, #22020c, #180108, #130107

## Harmonies

- Complementary: #04533a
- Analogous: #530444, #531204
- Triadic: #1d5304, #041d53
- Split-complementary: #045312, #044453
- Tetradic: #445304, #04533a, #120453

## Colors that go with #52041d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #52041d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #52041d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #52041d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #52041d in 5 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #52041d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and Allbirds's brand system put Champagne beside #52041d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #52041d in 4 real palettes, including Wellness and Farmers Market, as the accent. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Homestead (https://brandsweets.com/palettes/warm#homestead), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/chocolate
- **Copper** #b87333 [pool] — Designers have shipped Copper with #52041d: 9 real palettes, including Chipotle's brand system and Bakery, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ea0b52 (4.67:1); AA: background → #8f8f8f (4.66:1); AAA: text → #f86392 (7.19:1); AAA: background → #b3b3b3 (7.19:1)

## Brands using this color

- **Heinz** — secondary #540b26 (Δ 1.648) — https://brandsweets.com/colors/brands/heinz-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/52041d-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#52041d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.