# #513c72

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#513c72`
- RGB: rgb(81, 60, 114)
- HSL: hsl(263, 31%, 34%)
- OKLCH: oklch(0.405 0.091 300.3)
- Relative luminance: 0.062
- Nearest named color: Drifting Violet (#5b4276, Δ 2.604) — https://brandsweets.com/colors/drifting-violet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/513c72

## Tints & shades

- Tints (toward white): #5f4686, #6f539d, #7e62ac, #9279b9, #a28dc3, #b2a1ce, #c6b9da, #d6cde5, #e9e4f1, #faf8fb
- Shades (toward black): #493768, #42315e, #3b2c54, #342749, #2d213f, #261c35, #1f172b, #181221, #110c17, #09070d

## Harmonies

- Complementary: #5d723c
- Analogous: #3c4272, #6b3c72
- Triadic: #72503c, #3c7250
- Split-complementary: #726b3c, #42723c
- Tetradic: #723c42, #5d723c, #3c726b

## Colors that go with #513c72

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #513c72, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #513c72 in 8 real palettes, including Wells Fargo's brand system and Codecademy's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #513c72: 11 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 11 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #513c72, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #513c72 in 4 real palettes, including Tumblr's brand system and NASA's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #513c72: 6 real palettes, including First Snow and Macaron, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron), Glacier (https://brandsweets.com/palettes/cool#glacier), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/powderblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #513c72: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #513c72 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8469b0 (4.63:1); AA: background → #b5b5b5 (4.57:1); AAA: text → #a28dc3 (7.13:1); AAA: background → #e0e0e0 (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/513c72-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#513c72" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.