# #50949f

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#50949f`
- RGB: rgb(80, 148, 159)
- HSL: hsl(188, 33%, 47%)
- OKLCH: oklch(0.626 0.071 209.1)
- Relative luminance: 0.2539
- Nearest named color: Blue Moon (#3992a8, Δ 2.392) — https://brandsweets.com/colors/blue-moon
- Moods: cool, muted
- Page: https://brandsweets.com/colors/50949f

## Tints & shades

- Tints (toward white): #5ca2ad, #6dacb6, #7eb6be, #8fbfc7, #a3cbd1, #b4d4d9, #c5dee2, #d6e8ea, #e7f1f3, #f8fbfc
- Shades (toward black): #498892, #417881, #3a6c73, #335f66, #2c5258, #244347, #1d363a, #16292c, #0e191b, #070d0e

## Harmonies

- Complementary: #9f5b50
- Analogous: #509f82, #506d9f
- Triadic: #9f5095, #959f50
- Split-complementary: #9f506d, #9f8250
- Tetradic: #82509f, #9f5b50, #6d9f50

## Colors that go with #50949f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #50949f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #50949f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #50949f: 5 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Intel (https://brandsweets.com/colors/brands/intel-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #50949f in 7 real palettes, including Diner and Retro Pop, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #50949f: 13 real palettes, including Peacock and Dusk, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #50949f in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #50949f, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Campus put Orange beside #50949f, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #447f88 (4.53:1); AA: background → #212121 (4.66:1); AAA: text → #335f66 (7.07:1)
- On black (#000000): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #59a0ab (7.04:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/50949f-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#50949f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.