# #50909f

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#50909f`
- RGB: rgb(80, 144, 159)
- HSL: hsl(191, 33%, 47%)
- OKLCH: oklch(0.616 0.069 214.7)
- Relative luminance: 0.2416
- Nearest named color: Blue Moon (#3992a8, Δ 2.027) — https://brandsweets.com/colors/blue-moon
- Moods: cool, muted
- Page: https://brandsweets.com/colors/50909f

## Tints & shades

- Tints (toward white): #5c9ead, #6da8b6, #7eb2be, #8fbcc7, #a3c9d1, #b4d3d9, #c5dde2, #d6e7ea, #e7f1f3, #f8fbfc
- Shades (toward black): #498592, #417581, #3a6973, #335c66, #2c5058, #244147, #1d343a, #16282c, #0e191b, #070c0e

## Harmonies

- Complementary: #9f5f50
- Analogous: #509f86, #50699f
- Triadic: #9f5091, #919f50
- Split-complementary: #9f5069, #9f8650
- Tetradic: #86509f, #9f5f50, #699f50

## Colors that go with #50909f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #50909f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #50909f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #50909f: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #50909f in 8 real palettes, including Diner and Retro Pop, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #50909f: 4 real palettes, including Telegram's brand system and Deep Water, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #50909f: 14 real palettes, including Peacock and Campus, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #50909f: 4 real palettes, including Honda's brand system and Wendy's's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #50909f in 5 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #467e8b (4.55:1); AA: background → #1f1f1f (4.58:1); AAA: text → #335c66 (7.33:1)
- On black (#000000): 5.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #60a0af (7.14:1)

## Curated palettes containing it

- **Still Water** (calm, cool, muted, light) — #5b8a9a, #a9c4cc, #e3d5b8, #f5f8f9, #1e2f36 — Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm. — tool: https://brandsweets.com/palettes/new/5b8a9a-a9c4cc-e3d5b8-f5f8f9-1e2f36 — collection: https://brandsweets.com/palettes/calm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/50909f-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#50909f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.