# #50869f

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#50869f`
- RGB: rgb(80, 134, 159)
- HSL: hsl(199, 33%, 47%)
- OKLCH: oklch(0.592 0.069 229.4)
- Relative luminance: 0.2126
- Nearest named color: Bay View (#6a819e, Δ 3.121) — https://brandsweets.com/colors/bay-view
- Moods: cool, muted
- Page: https://brandsweets.com/colors/50869f

## Tints & shades

- Tints (toward white): #5c93ad, #6d9fb6, #7eaabe, #8fb5c7, #a3c2d1, #b4ced9, #c5d9e2, #d6e4ea, #e7eff3, #f8fbfc
- Shades (toward black): #497b92, #416d81, #3a6173, #335666, #2c4a58, #243c47, #1d313a, #16252c, #0e171b, #070b0e

## Harmonies

- Complementary: #9f6950
- Analogous: #509f91, #505f9f
- Triadic: #9f5086, #869f50
- Split-complementary: #9f505f, #9f9150
- Tetradic: #91509f, #9f6950, #5f9f50

## Colors that go with #50869f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #50869f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #50869f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #50869f in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #50869f: 6 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #50869f in 12 real palettes, including Retro Pop and Redfin's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #50869f: 5 real palettes, including Telegram's brand system and Deep Water, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #50869f: 16 real palettes, including Campus and Discover's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #50869f: 4 real palettes, including Honda's brand system and Wendy's's brand system, as the supporting colour. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #497b92 (4.63:1); AA: background → #141414 (4.61:1); AAA: text → #375b6d (7.29:1)
- On black (#000000): 5.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6a9cb4 (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/50869f-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#50869f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.