# #504d84

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#504d84`
- RGB: rgb(80, 77, 132)
- HSL: hsl(243, 26%, 41%)
- OKLCH: oklch(0.449 0.089 284.7)
- Relative luminance: 0.0868
- Nearest named color: Dusk (#4e5481, Δ 2.184) — https://brandsweets.com/colors/dusk
- Moods: cool, muted
- Page: https://brandsweets.com/colors/504d84

## Tints & shades

- Tints (toward white): #5c5997, #6865a4, #7b78b0, #8e8bbb, #a19fc6, #b0afd0, #c3c2db, #d6d5e6, #e6e5f0, #f9f9fb
- Shades (toward black): #484677, #42406d, #3b3960, #333154, #2d2b4a, #25243d, #1d1c30, #151523, #100f1a, #08080d

## Harmonies

- Complementary: #81844d
- Analogous: #4d6684, #6b4d84
- Triadic: #84504d, #4d8450
- Split-complementary: #846b4d, #66844d
- Tetradic: #844d66, #81844d, #4d846b

## Colors that go with #504d84

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #504d84: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #504d84's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #504d84, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #504d84 in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #504d84: 16 real palettes, including HP's brand system and Dutch Bros's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Light Coral** #f08080 [pool] — Designers have shipped Light Coral with #504d84: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Cobalt Pop, as the supporting colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Sentry (https://brandsweets.com/colors/brands/sentry-io), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/lightcoral
- **Midnight Blue** #191970 [pool] — 17 real palettes, including First Snow and FIFA's brand system put Midnight Blue beside #504d84, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #504d84: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #716eaa (4.51:1); AA: background → #c7c7c7 (4.54:1); AAA: text → #9492bf (7.12:1); AAA: background → #f5f5f5 (7.04:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/504d84-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#504d84" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.