# #501d07

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#501d07`
- RGB: rgb(80, 29, 7)
- HSL: hsl(18, 84%, 17%)
- OKLCH: oklch(0.305 0.083 41.4)
- Relative luminance: 0.026
- Nearest named color: Chocolate Rush (#4e1b0b, Δ 0.872) — https://brandsweets.com/colors/chocolate-rush
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/501d07

## Tints & shades

- Tints (toward white): #752a0a, #9b380d, #c04511, #e65314, #ee703a, #f18b5f, #f4a685, #f8c2ab, #fbddd0, #fef8f6
- Shades (toward black): #4b1b07, #421806, #3d1605, #381405, #341304, #2a0f04, #260e03, #210c03, #170802, #130702

## Harmonies

- Complementary: #073a50
- Analogous: #500716, #504107
- Triadic: #07501d, #1d0750
- Split-complementary: #075041, #071650
- Tetradic: #165007, #073a50, #410750

## Colors that go with #501d07

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #501d07: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #501d07's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #501d07: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Box (https://brandsweets.com/colors/brands/box-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #501d07 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #501d07's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #501d07 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #501d07 in 7 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Tim Hortons's brand system and Headspace's brand system put Blue beside #501d07, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.82:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ce4b12 (4.64:1); AA: background → #949494 (4.55:1); AAA: text → #ee703a (7.01:1); AAA: background → #bababa (7.12:1)

## Brands using this color

- **Burger King** — accent #502314 (Δ 1.651) — https://brandsweets.com/colors/brands/bk-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/501d07-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#501d07" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.