# #50168d

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#50168d`
- RGB: rgb(80, 22, 141)
- HSL: hsl(269, 73%, 32%)
- OKLCH: oklch(0.37 0.176 299.1)
- Relative luminance: 0.042
- Nearest named color: Intergalactic Settlement (#5b1e8b, Δ 2.774) — https://brandsweets.com/colors/intergalactic-settlement
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/50168d

## Tints & shades

- Tints (toward white): #611bac, #701fc7, #822bde, #9146e2, #a465e7, #b683ec, #c69ef0, #d8bdf5, #e7d7f9, #faf6fe
- Shades (toward black): #481480, #411273, #3c116a, #340e5d, #2d0c4f, #250a42, #1e0835, #19072c, #11051f, #0a0312

## Harmonies

- Complementary: #548d16
- Analogous: #16188d, #8b168d
- Triadic: #8d5016, #168d50
- Split-complementary: #8d8b16, #188d16
- Tetradic: #8d1618, #548d16, #168d8b

## Colors that go with #50168d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #50168d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Crimson** #dc143c [pool] — Crimson is paired with #50168d in 5 real palettes, including Wells Fargo's brand system and Casper Sleep's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Visa's brand system and Fintech Trust put Midnight Blue beside #50168d, as the supporting colour. Seen in: Visa (https://brandsweets.com/colors/brands/visa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Gillette (https://brandsweets.com/colors/brands/gillette-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #50168d: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #50168d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #50168d: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #50168d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #50168d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #974fe3 (4.54:1); AA: background → #a3a3a3 (4.52:1); AAA: text → #b37feb (7.15:1); AAA: background → #cccccc (7.1:1)

## Brands using this color

- **FedEx** — primary #4d148c (Δ 0.734) — https://brandsweets.com/colors/brands/fedex-com
- **Taco Bell** — primary #501098 (Δ 1.885) — https://brandsweets.com/colors/brands/tacobell-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/50168d-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#50168d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.