# #4f99ab

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4f99ab`
- RGB: rgb(79, 153, 171)
- HSL: hsl(192, 37%, 49%)
- OKLCH: oklch(0.642 0.078 215.6)
- Relative luminance: 0.2739
- Nearest named color: Atlas Cedar (#5ca0a7, Δ 2.71) — https://brandsweets.com/colors/atlas-cedar
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4f99ab

## Tints & shades

- Tints (toward white): #5ea4b5, #70aebd, #81b8c5, #93c1cd, #a4cbd5, #b2d3dc, #c4dde4, #d5e7ec, #e7f1f4, #f8fbfc
- Shades (toward black): #488c9d, #407d8c, #3a707e, #32616c, #2b545e, #23454d, #1d383f, #15292d, #0e1c1f, #060c0e

## Harmonies

- Complementary: #ab614f
- Analogous: #4fab8f, #4f6aab
- Triadic: #ab4f99, #99ab4f
- Split-complementary: #ab4f6a, #ab8f4f
- Tetradic: #8f4fab, #ab614f, #6aab4f

## Colors that go with #4f99ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4f99ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #4f99ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Terracotta** #e2725b [harmony, pool: complementary] — Terracotta sits directly opposite #4f99ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/terracotta
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4f99ab: 4 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #4f99ab in 5 real palettes, including Diner and Retro Pop, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4f99ab: 4 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4f99ab: 8 real palettes, including Peacock and Dusk, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #4f99ab, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #407d8c (4.64:1); AA: background → #262626 (4.67:1); AAA: text → #305d69 (7.25:1)
- On black (#000000): 6.48:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #57a0b2 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4f99ab-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4f99ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.