# #4f206f

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4f206f`
- RGB: rgb(79, 32, 111)
- HSL: hsl(276, 55%, 28%)
- OKLCH: oklch(0.354 0.133 308.3)
- Relative luminance: 0.0384
- Nearest named color: Elegant Purple Gown (#552367, Δ 2.142) — https://brandsweets.com/colors/elegant-purple-gown
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/4f206f

## Tints & shades

- Tints (toward white): #63288a, #7730a6, #8b38c2, #9b51cd, #ab6dd5, #bb88dd, #cba4e5, #dbc0ed, #ebdbf5, #faf7fd
- Shades (toward black): #4a1e67, #411a5b, #3b1853, #331547, #2d123f, #281037, #1f0d2b, #190a24, #110718, #0b0510

## Harmonies

- Complementary: #406f20
- Analogous: #28206f, #6f2067
- Triadic: #6f4f20, #206f4f
- Split-complementary: #676f20, #206f28
- Tetradic: #6f2820, #406f20, #20676f

## Colors that go with #4f206f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4f206f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #4f206f in 6 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4f206f: 4 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Gillette's brand system and Visa's brand system put Midnight Blue beside #4f206f, as the supporting colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Visa (https://brandsweets.com/colors/brands/visa-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4f206f: 4 real palettes, including Macaron and Frost & Ember, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #4f206f in 4 real palettes, including Discord's brand system and Confluent's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #4f206f: 4 real palettes, including FedEx's brand system and Plaid's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4f206f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.87:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d55ce (4.62:1); AA: background → #a1a1a1 (4.6:1); AAA: text → #b681da (7.14:1); AAA: background → #c7c7c7 (7.02:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4f206f-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4f206f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.