# #4f07ca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4f07ca`
- RGB: rgb(79, 7, 202)
- HSL: hsl(262, 93%, 41%)
- OKLCH: oklch(0.425 0.244 285.1)
- Relative luminance: 0.0608
- Nearest named color: Busty Blue (#3300cc, Δ 5.271) — https://brandsweets.com/colors/busty-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4f07ca

## Tints & shades

- Tints (toward white): #5a08e7, #6613f6, #7930f8, #8c4ef9, #a06bfa, #af84fb, #c3a1fc, #d6bffd, #e6d8fe, #f9f5ff
- Shades (toward black): #4707b6, #4106a7, #3a0594, #320580, #2c0471, #24035e, #1d034a, #150236, #0f0127, #080114

## Harmonies

- Complementary: #82ca07
- Analogous: #0721ca, #b007ca
- Triadic: #ca4f07, #07ca4f
- Split-complementary: #cab007, #21ca07
- Tetradic: #ca0721, #82ca07, #07cab0

## Colors that go with #4f07ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4f07ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), HP (https://brandsweets.com/colors/brands/hp-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4f07ca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), NHL (https://brandsweets.com/colors/brands/nhl-com), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/royalblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4f07ca: 6 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4f07ca: 5 real palettes, including Qualcomm's brand system and Blue Mono, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4f07ca in 5 real palettes, including Behance's brand system and Gemstone, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4f07ca: 6 real palettes, including Unilever's brand system and Intel's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #4f07ca: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #4f07ca, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.48:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8c4ef9 (4.57:1); AA: background → #b3b3b3 (4.52:1); AAA: text → #ac7ffa (7.17:1); AAA: background → #dedede (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4f07ca-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4f07ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.