# #4f074d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4f074d`
- RGB: rgb(79, 7, 77)
- HSL: hsl(302, 84%, 17%)
- OKLCH: oklch(0.304 0.129 329.5)
- Relative luminance: 0.0235
- Nearest named color: Cloak and Dagger (#550055, Δ 1.966) — https://brandsweets.com/colors/cloak-and-dagger
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/4f074d

## Tints & shades

- Tints (toward white): #750a72, #9b0d96, #c011bb, #e614df, #ee3ae8, #f15fec, #f485f1, #f8abf5, #fbd0f9, #fef6fe
- Shades (toward black): #4b0749, #420640, #3d053b, #380537, #340432, #2a0429, #260324, #210320, #170217, #130212

## Harmonies

- Complementary: #075009
- Analogous: #2e0750, #500729
- Triadic: #4d5007, #074d50
- Split-complementary: #295007, #07502e
- Tetradic: #502e07, #075009, #072950

## Colors that go with #4f074d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #4f074d: 4 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Discover (https://brandsweets.com/colors/brands/discover-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #4f074d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4f074d: 3 real palettes, including Macaron and Sorbet, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Opera (https://brandsweets.com/colors/brands/opera-com). — https://brandsweets.com/colors/powderblue
- **Tomato** #ff6347 [pool] — 3 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #4f074d, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), FedEx (https://brandsweets.com/colors/brands/fedex-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #4f074d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #4f074d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — Two real palettes: Sketch's brand system and Tim Hortons's brand system put Blue beside #4f074d, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4f074d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ce12c8 (4.54:1); AA: background → #919191 (4.53:1); AAA: text → #f051eb (7.08:1); AAA: background → #b8b8b8 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4f074d-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4f074d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.