# #4f0740

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4f0740`
- RGB: rgb(79, 7, 64)
- HSL: hsl(312, 84%, 17%)
- OKLCH: oklch(0.295 0.119 338.7)
- Relative luminance: 0.0218
- Nearest named color: Velvet Cosmos (#441144, Δ 2.742) — https://brandsweets.com/colors/velvet-cosmos
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/4f0740

## Tints & shades

- Tints (toward white): #750a60, #9b0d7f, #c0119d, #e614bc, #ee3aca, #f15fd4, #f485de, #f8abe8, #fbd0f2, #fef6fc
- Shades (toward black): #4b073d, #420636, #3d0532, #38052e, #34042a, #2a0423, #26031f, #21031b, #170213, #13020f

## Harmonies

- Complementary: #075016
- Analogous: #3a0750, #50071d
- Triadic: #415007, #074150
- Split-complementary: #1d5007, #07503a
- Tetradic: #503a07, #075016, #071d50

## Colors that go with #4f0740

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #4f0740's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #4f0740 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #4f0740: 4 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4f0740: 6 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Tide Pool and Volkswagen's brand system put Midnight Blue beside #4f0740, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #4f0740 in 4 real palettes, including Rotten Tomatoes's brand system and Loom's brand system, as the supporting colour. Seen in: Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Loom (https://brandsweets.com/colors/brands/loom-com), Docker (https://brandsweets.com/colors/brands/docker-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 6 real palettes, including Campus and Typewriter put Slate Gray beside #4f0740, as the supporting colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/slategray
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #4f0740: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d813b0 (4.64:1); AA: background → #8f8f8f (4.52:1); AAA: text → #f15bd3 (7.18:1); AAA: background → #b5b5b5 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4f0740-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4f0740" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.