# #4f017a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4f017a`
- RGB: rgb(79, 1, 122)
- HSL: hsl(279, 98%, 24%)
- OKLCH: oklch(0.337 0.172 306.9)
- Relative luminance: 0.0309
- Nearest named color: indigo (#4b0082, Δ 1.761) — https://brandsweets.com/colors/indigo
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/4f017a

## Tints & shades

- Tints (toward white): #66029d, #8102c5, #9802e8, #ac17fd, #b93afd, #c55dfd, #d486fe, #e0a9fe, #efd2ff, #fbf5ff
- Shades (toward black): #49016f, #420165, #3b015b, #350151, #2e0147, #28013d, #210132, #1a0028, #14001e, #0d0014

## Harmonies

- Complementary: #2b7901
- Analogous: #130179, #790167
- Triadic: #794f01, #01794f
- Split-complementary: #677901, #017913
- Tetradic: #791301, #2b7901, #016779

## Colors that go with #4f017a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #4f017a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4f017a: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #4f017a in 3 real palettes, including Lenovo's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #4f017a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #4f017a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4f017a: two real palettes: Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Mauve** #e0b0ff [pool] — Mauve shows up next to #4f017a in two real palettes: Ledger's brand system and Lavender Haze, as the accent. Seen in: Ledger (https://brandsweets.com/colors/brands/ledger-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mauve
- **Midnight Blue** #191970 [pool] — Two real palettes: Visa's brand system and Gillette's brand system put Midnight Blue beside #4f017a, as the supporting colour. Seen in: Visa (https://brandsweets.com/colors/brands/visa-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b226fd (4.59:1); AA: background → #999999 (4.56:1); AAA: text → #cb6dfe (7.16:1); AAA: background → #bfbfbf (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4f017a-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4f017a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.