# #4f015b

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4f015b`
- RGB: rgb(79, 1, 91)
- HSL: hsl(292, 98%, 18%)
- OKLCH: oklch(0.31 0.146 321.4)
- Relative luminance: 0.0244
- Nearest named color: Clairvoyant (#480656, Δ 1.769) — https://brandsweets.com/colors/clairvoyant
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/4f015b

## Tints & shades

- Tints (toward white): #720183, #9502ac, #b802d4, #db03fc, #e12bfd, #e753fd, #ec7cfe, #f2a4fe, #f8cdfe, #fef5ff
- Shades (toward black): #4b0156, #42014c, #3d0147, #35013d, #300138, #2c0132, #230028, #1f0023, #160019, #120014

## Harmonies

- Complementary: #0d5b01
- Analogous: #22015b, #5b013a
- Triadic: #5b4f01, #015b4f
- Split-complementary: #3a5b01, #015b22
- Tetradic: #5b2201, #0d5b01, #013a5b

## Colors that go with #4f015b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #4f015b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4f015b: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #4f015b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #4f015b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #4f015b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4f015b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #4f015b: two real palettes: FedEx's brand system and Discover's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Tomato** #ff6347 [pool] — Two real palettes: FedEx's brand system and Golden Hour put Tomato beside #4f015b, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca02e8 (4.69:1); AA: background → #949494 (4.65:1); AAA: text → #e753fd (7.05:1); AAA: background → #b8b8b8 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4f015b-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4f015b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.