# #4e7dd4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e7dd4`
- RGB: rgb(78, 125, 212)
- HSL: hsl(219, 61%, 57%)
- OKLCH: oklch(0.598 0.143 261.7)
- Relative luminance: 0.2104
- Nearest named color: Blue Jay (#5588dd, Δ 3.26) — https://brandsweets.com/colors/blue-jay
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4e7dd4

## Tints & shades

- Tints (toward white): #5f89d8, #6f95dc, #80a1e0, #90aee4, #a5bde9, #b5c9ed, #c6d5f1, #d6e1f5, #e6edf9, #f7f9fd
- Shades (toward black): #3a6ecf, #2e60bd, #2955a8, #244b94, #1f417f, #193467, #142a52, #0f1f3e, #091325, #040810

## Harmonies

- Complementary: #d4a54e
- Analogous: #4ec0d4, #634ed4
- Triadic: #d44e7d, #7dd44e
- Split-complementary: #d4634e, #c0d44e
- Tetradic: #d44ec0, #d4a54e, #4ed463

## Colors that go with #4e7dd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e7dd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #4e7dd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #4e7dd4 in 12 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #4e7dd4, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4e7dd4: 11 real palettes, including Hershey's's brand system and General Mills's brand system, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #4e7dd4 in 15 real palettes, including NASCAR's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4e7dd4: 9 real palettes, including Astro's brand system and Patreon's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4e7dd4: 19 real palettes, including Motorola's brand system and Xbox's brand system, as the accent. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4274d1 (4.52:1); AA: background → #141414 (4.57:1); AAA: text → #2955a8 (7.1:1)
- On black (#000000): 5.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6f95dc (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e7dd4-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e7dd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.