# #4e7397

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e7397`
- RGB: rgb(78, 115, 151)
- HSL: hsl(210, 32%, 45%)
- OKLCH: oklch(0.543 0.071 248.6)
- Relative luminance: 0.1612
- Nearest named color: Beach View (#4f7694, Δ 1.144) — https://brandsweets.com/colors/beach-view
- Moods: cool, muted
- Page: https://brandsweets.com/colors/4e7397

## Tints & shades

- Tints (toward white): #5780a8, #6b8fb3, #7c9cbb, #8da8c4, #a1b8ce, #b2c4d7, #c2d1e0, #d3dee8, #e7edf3, #f8fafc
- Shades (toward black): #47698a, #405e7d, #39546f, #324a62, #2b4054, #233343, #1c2936, #151f28, #0e141b, #070a0d

## Harmonies

- Complementary: #97734e
- Analogous: #4e9797, #4e4e97
- Triadic: #974e73, #73974e
- Split-complementary: #974e4e, #97974e
- Tetradic: #974e97, #97734e, #4e974e

## Colors that go with #4e7397

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e7397: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #4e7397 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #4e7397 in 8 real palettes, including Lemon Squeezy's brand system and Beach Hut, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #4e7397, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4e7397: 7 real palettes, including Fintech Trust and Glacier, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #4e7397: 7 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #4e7397 in 15 real palettes, including Retro Pop and Wendy's's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4e7397: 4 real palettes, including Deep Water and Venmo's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3d5976 (7.27:1)
- On black (#000000): 4.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #51789e (4.53:1); AA: background → #f5f5f5 (4.56:1); AAA: text → #7899ba (7.06:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e7397-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e7397" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.