# #4e6973

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e6973`
- RGB: rgb(78, 105, 115)
- HSL: hsl(196, 19%, 38%)
- OKLCH: oklch(0.503 0.035 222.7)
- Relative luminance: 0.1296
- Nearest named color: Dark Forest (#556962, Δ 2.779) — https://brandsweets.com/colors/dark-forest
- Moods: cool, muted
- Page: https://brandsweets.com/colors/4e6973

## Tints & shades

- Tints (toward white): #5b7a86, #678b98, #7999a4, #8ca7b1, #9eb5bd, #b0c3c9, #c2d1d6, #d5dee2, #e7ecee, #f9fafb
- Shades (toward black): #48616a, #40565e, #3a4e55, #324349, #2b3a40, #253237, #1d272a, #171f21, #0e1315, #080b0c

## Harmonies

- Complementary: #73584e
- Analogous: #4e736b, #4e5773
- Triadic: #734e69, #69734e
- Split-complementary: #734e57, #736b4e
- Tetradic: #6b4e73, #73584e, #57734e

## Colors that go with #4e6973

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e6973: softer than #000 and cool enough to feel like part of the same palette. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #4e6973 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #4e6973 in 4 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #4e6973, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #4e6973: 5 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #4e6973: 5 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #4e6973 in 10 real palettes, including Gemstone and Retro Pop, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4e6973: 12 real palettes, including The New York Times's brand system and Campus, as the supporting colour. Seen in: The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #445c64 (7.09:1)
- On black (#000000): 3.59:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5b7a86 (4.57:1); AA: background → #e3e3e3 (4.56:1); AAA: text → #7d9ba6 (7.11:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e6973-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e6973" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.