# #4e4d8f

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e4d8f`
- RGB: rgb(78, 77, 143)
- HSL: hsl(241, 30%, 43%)
- OKLCH: oklch(0.454 0.106 282)
- Relative luminance: 0.0891
- Nearest named color: Freshly Purpleized (#5c5083, Δ 3.257) — https://brandsweets.com/colors/freshly-purpleized
- Moods: cool, muted
- Page: https://brandsweets.com/colors/4e4d8f

## Tints & shades

- Tints (toward white): #5957a2, #6867ad, #7b7ab8, #8c8bc1, #a09fcb, #b0afd4, #c4c3df, #d4d4e8, #e8e8f3, #f8f8fb
- Shades (toward black): #474681, #3f3e74, #383767, #31305a, #2b2b50, #242442, #1d1d35, #161528, #0e0e1b, #07070d

## Harmonies

- Complementary: #8d8f4d
- Analogous: #4d6d8f, #6f4d8f
- Triadic: #8f4e4d, #4d8f4e
- Split-complementary: #8f6f4d, #6d8f4d
- Tetradic: #8f4d6d, #8d8f4d, #4d8f6f

## Colors that go with #4e4d8f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e4d8f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #4e4d8f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #4e4d8f in 4 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #4e4d8f, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #4e4d8f in 11 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #4e4d8f: 5 real palettes, including Campbell's's brand system and Datadog's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 19 real palettes, including First Snow and FIFA's brand system put Midnight Blue beside #4e4d8f, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com), Open House (https://brandsweets.com/palettes/clean#open-house), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #4e4d8f in 5 real palettes, including NASA's brand system and Tumblr's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Tide (https://brandsweets.com/colors/brands/tide-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.55:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7270b2 (4.68:1); AA: background → #c9c9c9 (4.56:1); AAA: text → #9292c4 (7.13:1); AAA: background → #f7f7f7 (7.05:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e4d8f-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e4d8f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.