# #4e4d60

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e4d60`
- RGB: rgb(78, 77, 96)
- HSL: hsl(243, 11%, 34%)
- OKLCH: oklch(0.429 0.031 287.4)
- Relative luminance: 0.0777
- Nearest named color: Freefall (#565266, Δ 2.181) — https://brandsweets.com/colors/freefall
- Moods: cool, muted
- Page: https://brandsweets.com/colors/4e4d60

## Tints & shades

- Tints (toward white): #5c5b71, #6c6b85, #7b7a94, #8f8ea4, #a09fb2, #b1b0bf, #c4c4cf, #d5d5dd, #e9e8ed, #f9f9fa
- Shades (toward black): #474658, #40404f, #393947, #33323e, #2c2b36, #25242d, #1e1e25, #17171c, #101014, #09090b

## Harmonies

- Complementary: #5f604d
- Analogous: #4d5660, #584d60
- Triadic: #604e4d, #4d604e
- Split-complementary: #60584d, #56604d
- Tetradic: #604d56, #5f604d, #4d6058

## Colors that go with #4e4d60

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Jeep's brand system and Alaska Airlines's brand system put Blue beside #4e4d60, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #4e4d60: 4 real palettes, including Dusk and Paper & Pine, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #4e4d60, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #4e4d60: 5 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #4e4d60 in 6 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4e4d60: 8 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #4e4d60: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #4e4d60: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #767490 (4.67:1); AA: background → #c2c2c2 (4.62:1); AAA: text → #9593a9 (7.02:1); AAA: background → #ededed (7.02:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e4d60-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e4d60" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.