# #4e4b91

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e4b91`
- RGB: rgb(78, 75, 145)
- HSL: hsl(243, 32%, 43%)
- OKLCH: oklch(0.451 0.112 282.9)
- Relative luminance: 0.087
- Nearest named color: Blueberry (#464196, Δ 3.257) — https://brandsweets.com/colors/blueberry
- Moods: cool, muted
- Page: https://brandsweets.com/colors/4e4b91

## Tints & shades

- Tints (toward white): #5955a5, #6864af, #7c78ba, #8c89c2, #a09dcd, #b0aed5, #c4c2e0, #d4d3e8, #e8e7f3, #f8f8fc
- Shades (toward black): #474483, #403d76, #383668, #312f5b, #2c2a51, #242343, #1d1c36, #161528, #0f0e1b, #07070d

## Harmonies

- Complementary: #8d914b
- Analogous: #4b6a91, #714b91
- Triadic: #914e4b, #4b914e
- Split-complementary: #91714b, #6a914b
- Tetradic: #914b6a, #8d914b, #4b9171

## Colors that go with #4e4b91

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e4b91: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #4e4b91's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #4e4b91, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #4e4b91 in 11 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #4e4b91: 5 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 18 real palettes, including First Snow and FIFA's brand system put Midnight Blue beside #4e4b91, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #4e4b91 in 6 real palettes, including NASA's brand system and Tumblr's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Tide (https://brandsweets.com/colors/brands/tide-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #4e4b91 in 14 real palettes, including Fivetran blue's brand system and Carrefour's brand system, as the lead colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Motorola (https://brandsweets.com/colors/brands/motorola-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.67:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #726eb4 (4.6:1); AA: background → #c7c7c7 (4.54:1); AAA: text → #9390c6 (7.05:1); AAA: background → #f5f5f5 (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e4b91-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e4b91" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.