# #4e4abf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e4abf`
- RGB: rgb(78, 74, 191)
- HSL: hsl(242, 48%, 52%)
- OKLCH: oklch(0.483 0.178 278.9)
- Relative luminance: 0.1028
- Nearest named color: Blurple (#5539cc, Δ 3.923) — https://brandsweets.com/colors/blurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4e4abf

## Tints & shades

- Tints (toward white): #605dc6, #6f6ccb, #817fd2, #908ed7, #a3a1de, #b5b4e4, #c4c3ea, #d6d5f0, #e5e5f6, #f8f7fc
- Shades (toward black): #423eb1, #3b389f, #35328f, #2e2c7d, #27256a, #201e57, #191844, #141335, #0d0c22, #06050f

## Harmonies

- Complementary: #bbbf4a
- Analogous: #4a81bf, #894abf
- Triadic: #bf4e4a, #4abf4e
- Split-complementary: #bf894a, #81bf4a
- Tetradic: #bf4a81, #bbbf4a, #4abf89

## Colors that go with #4e4abf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e4abf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #4e4abf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #4e4abf in 6 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Pixar's brand system and Zillow's brand system put Blue beside #4e4abf, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4e4abf: 8 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4e4abf in 16 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Dark Orchid** #9932cc [harmony, pool: analogous] — Dark Orchid is #4e4abf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/darkorchid
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4e4abf: 4 real palettes, including Kraken's brand system and Calm's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4a46be (7.21:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6f6ccb (4.68:1); AA: background → #d1d1d1 (4.5:1); AAA: text → #908ed7 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e4abf-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e4abf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.