# #4e489d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e489d`
- RGB: rgb(78, 72, 157)
- HSL: hsl(244, 37%, 45%)
- OKLCH: oklch(0.453 0.134 282.9)
- Relative luminance: 0.0869
- Nearest named color: Blueberry (#464196, Δ 2.522) — https://brandsweets.com/colors/blueberry
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4e489d

## Tints & shades

- Tints (toward white): #5750af, #6b65b8, #7c77c0, #8c88c8, #a19dd2, #b2afda, #c2c0e2, #d3d2ea, #e7e7f4, #f8f8fc
- Shades (toward black): #47428f, #403b81, #393573, #322f65, #2b2857, #232046, #1c1a38, #15132a, #0e0d1c, #07060e

## Harmonies

- Complementary: #989d48
- Analogous: #486d9d, #78489d
- Triadic: #9d4e48, #489d4e
- Split-complementary: #9d7848, #6d9d48
- Tetradic: #9d486d, #989d48, #489d78

## Colors that go with #4e489d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e489d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #4e489d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #4e489d, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #4e489d in 12 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #4e489d: 4 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #4e489d: 5 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 19 real palettes, including Panasonic's brand system and First Snow put Midnight Blue beside #4e489d, as the supporting colour. Seen in: Panasonic (https://brandsweets.com/colors/brands/panasonic-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #4e489d in 6 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.67:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #726cbc (4.59:1); AA: background → #c7c7c7 (4.54:1); AAA: text → #938fcc (7.04:1); AAA: background → #f5f5f5 (7.04:1)

## Brands using this color

- **Wells Fargo** — accent #5a469b (Δ 1.993) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e489d-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e489d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.