# #4e3dae

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e3dae`
- RGB: rgb(78, 61, 174)
- HSL: hsl(249, 48%, 46%)
- OKLCH: oklch(0.447 0.172 283.9)
- Relative luminance: 0.0801
- Nearest named color: Blueberry (#464196, Δ 4.19) — https://brandsweets.com/colors/blueberry
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4e3dae

## Tints & shades

- Tints (toward white): #5846be, #6959c5, #7e70cd, #8f82d3, #a095da, #b1a8e1, #c2bbe7, #d6d2ef, #e7e5f6, #f8f7fc
- Shades (toward black): #47389f, #40328f, #382c7d, #31266d, #2a215e, #241c4f, #1d1740, #14102d, #0e0b1e, #07050f

## Harmonies

- Complementary: #9dae3d
- Analogous: #3d64ae, #863dae
- Triadic: #ae4e3d, #3dae4e
- Split-complementary: #ae863d, #64ae3d
- Tetradic: #ae3d64, #9dae3d, #3dae86

## Colors that go with #4e3dae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e3dae: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #4e3dae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #4e3dae's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), American Express (https://brandsweets.com/colors/brands/americanexpress-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #4e3dae, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4e3dae: 5 real palettes, including Blue Mono and Coca-Cola's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/colors/brands/peacocktv-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4e3dae in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #4e3dae: 5 real palettes, including Datadog's brand system and MLB's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/firebrick
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #4e3dae in 4 real palettes, including Sentry's brand system and PayPal's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), PayPal (https://brandsweets.com/colors/brands/paypal-com), 1password (https://brandsweets.com/colors/brands/1password-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7768ca (4.62:1); AA: background → #c2c2c2 (4.53:1); AAA: text → #998ed7 (7.2:1); AAA: background → #f0f0f0 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e3dae-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e3dae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.