# #4e3bb0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e3bb0`
- RGB: rgb(78, 59, 176)
- HSL: hsl(250, 50%, 46%)
- OKLCH: oklch(0.446 0.177 284)
- Relative luminance: 0.0788
- Nearest named color: Blurple (#5539cc, Δ 4.549) — https://brandsweets.com/colors/blurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/4e3bb0

## Tints & shades

- Tints (toward white): #5844c1, #6957c7, #7e6ecf, #8f81d5, #a094db, #b1a7e2, #c2bae8, #d6d1f0, #e7e4f6, #f8f7fc
- Shades (toward black): #4736a1, #413091, #382a7e, #31256f, #2b2060, #241b50, #1d1641, #140f2e, #0e0a1f, #07050f

## Harmonies

- Complementary: #9cb03b
- Analogous: #3b62b0, #893bb0
- Triadic: #b04e3b, #3bb04e
- Split-complementary: #b0893b, #62b03b
- Tetradic: #b03b62, #9cb03b, #3bb089

## Colors that go with #4e3bb0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #4e3bb0: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #4e3bb0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #4e3bb0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #4e3bb0, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #4e3bb0: 5 real palettes, including Blue Mono and Coca-Cola's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/colors/brands/peacocktv-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #4e3bb0 in 9 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #4e3bb0: 5 real palettes, including Datadog's brand system and MLB's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 13 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #4e3bb0, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7766cc (4.56:1); AA: background → #c2c2c2 (4.58:1); AAA: text → #998cd9 (7.11:1); AAA: background → #f0f0f0 (7.15:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e3bb0-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e3bb0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.