# #4e346a

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e346a`
- RGB: rgb(78, 52, 106)
- HSL: hsl(269, 34%, 31%)
- OKLCH: oklch(0.381 0.093 304.6)
- Relative luminance: 0.0512
- Nearest named color: Imperial Purple (#5b3167, Δ 2.592) — https://brandsweets.com/colors/imperial-purple
- Moods: cool, muted
- Page: https://brandsweets.com/colors/4e346a

## Tints & shades

- Tints (toward white): #604082, #6f4a96, #8158ad, #936fb8, #a587c4, #b49cce, #c6b4da, #d8cce6, #e8e0f0, #faf8fc
- Shades (toward black): #472f60, #422c59, #3a274f, #322244, #2d1e3e, #261933, #1e1429, #170f1f, #120c18, #0a070e

## Harmonies

- Complementary: #506a34
- Analogous: #34356a, #69346a
- Triadic: #6a4e34, #346a4e
- Split-complementary: #6a6934, #356a34
- Tetradic: #6a3435, #506a34, #346a69

## Colors that go with #4e346a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Alaska Airlines's brand system and Dunkin''s brand system put Blue beside #4e346a, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #4e346a in 9 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4e346a: 10 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #4e346a, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #4e346a in 5 real palettes, including Tumblr's brand system and Audi's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #4e346a: 7 real palettes, including Macaron and First Snow, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), First Snow (https://brandsweets.com/palettes/cool#first-snow), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/powderblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #4e346a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #4e346a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.02:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b65b3 (4.61:1); AA: background → #ababab (4.52:1); AAA: text → #a78bc6 (7.15:1); AAA: background → #d4d4d4 (7:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e346a-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e346a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.