# #4e305a

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4e305a`
- RGB: rgb(78, 48, 90)
- HSL: hsl(283, 30%, 27%)
- OKLCH: oklch(0.364 0.079 315.8)
- Relative luminance: 0.0447
- Nearest named color: Acai (#48295b, Δ 2.414) — https://brandsweets.com/colors/acai
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/4e305a

## Tints & shades

- Tints (toward white): #623d71, #764988, #8a569f, #9b6aaf, #ad84bd, #bc9cc9, #ccb3d6, #dccae2, #ebe1ef, #fbf8fb
- Shades (toward black): #482d53, #3f2749, #3a2442, #34203c, #2e1d35, #25172b, #201424, #1a101e, #110b14, #0c070d

## Harmonies

- Complementary: #3c5a30
- Analogous: #39305a, #5a3051
- Triadic: #5a4e30, #305a4e
- Split-complementary: #515a30, #305a39
- Tetradic: #5a3930, #3c5a30, #30515a

## Colors that go with #4e305a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #4e305a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 8 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #4e305a, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Sketch (https://brandsweets.com/colors/brands/sketch-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #4e305a, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #4e305a: 4 real palettes, including Bramble and Notion's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #4e305a in 12 real palettes, including Marvel's brand system and Frost & Ember, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #4e305a: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #4e305a: 14 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #4e305a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.09:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9560a9 (4.52:1); AA: background → #a6a6a6 (4.55:1); AAA: text → #af88bf (7.1:1); AAA: background → #cfcfcf (7.12:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4e305a-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4e305a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.